Marketing Your Professional Services

This online engineering PDH course provides information on marketing of professional services and presents effective marketing strategies that help in understanding the continuously changing market from multiple perspectives.

 

As a product is ready to be sold, marketing services are necessary to introduce it to its specific market in the best and most presentable way possible. Most marketing tactics, tools and talents evolve so rapidly and over certain period of time they become practically obsolete. However, the strategy and effort used to prepare products, especially for intangible professional services are timeless and of great importance. Learning marketing principles is crucial to maximizing the potential for success. It is important to develop the skills and describe its uniqueness especially from a customer’s perspective. Once the clear, crisp and concise skills package for presenting services to a desired audience is established, it becomes amazingly easy to develop a long term and an effective market strategy.

 

This 2 PDH online course is applicable to professional entrepreneurs, engineers, business developers, project and operation managers who are interested in learning more about marketing their professional services.